Kerby Medirect

Creative Designer | Brand Identity Specialist

Orlando, US.

About

Innovative and results-driven Creative Designer specializing in brand identity and visual communication, with 9+ years of experience crafting compelling, strategically aligned brand assets. Proven ability to elevate brand presence and drive engagement through unique logos, cohesive visual systems, and impactful digital and print materials. Leverages deep understanding of design principles, market trends, and consumer psychology to establish memorable identities that directly support business goals and market differentiation.

Work

Safari Sun, LLC.

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Laser Operator & Graphic Designer

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Summary

Managed graphic design and laser production workflows, ensuring high-quality outputs and operational efficiency for custom apparel and promotional products.

Highlights

Retouched and prepared over 500 customer artwork files for production, ensuring optimal quality and adherence to specifications for laser engraving and printing.

Operated and maintained advanced laser engraving machines, consistently achieving high-precision outputs and minimizing downtime by 15% through routine maintenance.

Ensured consistent quality across all print outputs by conducting thorough quality checks and calibrating machinery, resulting in a 98% customer satisfaction rate for product accuracy.

Managed the heat press operation for dye sublimation printed hat patches, producing over 1,000 units monthly while maintaining high product integrity and color fidelity.

Self-Employed

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Freelance Graphic Designer

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Summary

Led comprehensive brand identity projects for over 50 startups and small businesses, from concept to execution, driving enhanced brand presence and achieving client business objectives.

Highlights

Designed and delivered over 50 comprehensive brand identity packages, including logos, business cards, brand guides, and digital assets, significantly elevating brand presence for diverse clients.

Managed end-to-end branding projects for clients across sports, lifestyle, fashion, and tech industries, consistently aligning designs with client vision and business goals, resulting in a 95% client satisfaction rate.

Developed interactive PDFs, brand worksheets, and customizable templates, streamlining brand identity processes for clients and improving their operational efficiency by an estimated 20%.

Created high-converting graphics for online stores, e-commerce platforms, and advertising campaigns, increasing client engagement by an average of 30% and contributing to sales growth.

Education

Art Institute - Miami International University of Art & Design

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Bachelor of Fine Arts (BFA) Graphic Design Grade:

Skills

Brand Identity & Strategy

Logo Design, Color Palettes, Typography, Brand Guidelines, Market Analysis, Competitor Branding, Brand Aesthetics, Visual Communication, Strategic Branding.

Visual Design

Custom Logos, Vector Graphics, Scalable Assets, Color Theory, High-Impact Design, Creative Problem-Solving, Storytelling Through Design.

Layout & Print Design

Typography Selection, Brand Messaging, Audience Perception, Hierarchy, Alignment, Spacing, Social Media Graphics, Posters, Business Cards, Promotional Materials, Print Production.

Design Software & Tools

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Canva, Wireframing, Collaborative Design.

Marketing & Digital Design

High-Converting Assets, Social Media Posts, Ad Creatives, Email Templates, Digital Flyers, Brand Consistency, Content Trends, Audience Engagement, E-commerce Graphics.